GenSumo

Top Makeup Hashtags for Pinterest

Discover the best makeup hashtags for Pinterest to grow your reach and engagement. Use these top-performing makeup Pinterest hashtags to get your content discovered by the right audience.

Best Makeup Hashtags for Pinterest

These are the top-performing makeup hashtags for Pinterest. Using the right hashtags helps Pinterest understand and distribute your content to people actively searching for makeup inspiration and ideas.

Hashtag Type
#makeup Popular
#makeupartist Popular
#mua Popular
#makeuplook Popular
#makeupoftheday Popular
#makeupaddict Niche
#makeupinspo Popular
#makeupblogger Niche
#makeuptutorial Popular
#makeupjunkie Niche
#eyemakeup Popular
#lipmakeup Niche
#contouring Popular
#highlighter Popular
#eyeshadow Popular
#lipstick Popular
#makeuptransformation Trending
#naturalmakeup Trending
#glammakeup Niche
#softmakeup Trending
#makeuptrends Trending
#makeupofpinterest Niche
#cleangirlmakeup Trending
#nofleezmakeup Trending
#bridal makeup Niche
#makeuplife Niche
#foundationroutine Niche
#mascara Popular
#blush Trending
#makeupgoals Niche

How to Use Makeup Hashtags on Pinterest

Focus on hashtags that align closely with your specific makeup content rather than broad generic ones. The more relevant your hashtags, the higher quality traffic you attract users who are genuinely interested in makeup topics and more likely to save, click, and follow.

Monitor your Pinterest Analytics to see which makeup hashtags drive the most impressions and saves. Over time you will notice patterns in which tags attract the most engaged audience for your makeup content, allowing you to refine your hashtag strategy.

Mix Different Hashtag Types

Use a combination of Popular (high-volume), Niche (community-specific), and Trending makeup hashtags in each pin. Popular hashtags get volume exposure, niche ones get targeted reach, and trending ones capture momentum from what is currently growing on Pinterest.

Timing and Consistency

Makeup content performs differently depending on the season and time of year. Schedule your pins during peak activity hours for your makeup audience and update your hashtag mix to reflect seasonal search trends throughout the year.

FAQ

Frequently asked questions

Your most important questions about Pinterest hashtags for makeup answered here.

Pinterest recommends using 2 to 5 highly relevant hashtags per pin. For makeup content, it is better to use fewer, more targeted hashtags than to stuff your description with dozens of generic ones. Quality and relevance beat quantity every time on Pinterest.
Yes. Pinterest hashtags work differently from Instagram or Twitter. On Pinterest, hashtags act as search categories. When someone searches a makeup hashtag, recent pins using that tag appear in a dedicated feed. This means fresh content with the right makeup hashtags gets immediate visibility to an active, discovery-mode audience.
Popular makeup hashtags have millions of pins associated with them, giving you wide reach but also stiff competition. Niche makeup hashtags have smaller but more engaged communities, making it easier to rank and connect with your ideal audience. The best Pinterest strategy combines both types to maximise both reach and relevance.