Pinterest Marketing Research Hub
Original studies and data on Pinterest content performance, creator growth, and platform trends. Built to be cited by publishers, journalists, and AI search engines.
The Pinterest Pin Lifespan Report 2026
How long do Pinterest pins actually drive traffic? We analyzed pin decay curves, category longevity, and the factors that extend pin reach. Data spans 52 weeks of analysis across content categories.
The Pinterest Posting Time Report 2026
When should you post on Pinterest for maximum reach? We analyzed 173,000+ pins to find the best days, hours, and posting frequencies, broken down by content category and niche.
The Pinterest Content Mix Report 2026
Video pins get 2.6× more saves. Static pins drive 3× more clicks. We analysed 173,000+ pins to find the optimal mix of static, video, and carousel content, broken down by goal and niche.
The Pinterest Pin Design Report 2026
What actually makes a Pinterest pin perform? We analysed 148,000+ pins to measure how aspect ratio, text overlay, colour temperature, and image subject affect impressions, saves, and outbound clicks.
Social Media Content Lifespan Report 2026
How long does content last on every platform? We combined 173,000+ pins with a 5.6M-post cross-platform study to measure half-life across X, Facebook, Instagram, TikTok, Pinterest, YouTube, and blogs.
AI vs Human Social Media Posts: Performance, Trust & Engagement 2026
Do AI-generated posts outperform human-written ones? We compiled data from Buffer, Sociality.io, Graphite.io, and academic research to compare engagement, reach, reader trust, and longevity across LinkedIn, Facebook, Instagram, and X/Twitter.
The Pinterest Marketing Benchmarks Report 2026
Impressions, saves, click-through rates, and engagement benchmarks across formats, niches, and content types. Know exactly what "good" looks like on Pinterest in 2026.
Why we publish original research
Most "Pinterest statistics" articles recycle numbers from unknown sources. Marketers deserve better: real data, transparent methodology, and findings you can act on and cite with confidence.
Every report is free to share, reference, and republish with attribution. If you're a journalist, blogger, or publisher, that's exactly what this is for.
